Pretend to be a Misfits

How do you create a unique connection? By fitting in, or by misfitting in?

Hella Jongerius Misfit (Phaidon, 2010) is her product design monograph. If she’s inviting you over for dinner, the tableware could be embroidered onto the tablecloth. This project is a limited edition, but her lab gets commissions to mass-produce things that look like they were handmade.

Do you want your book to be a design object?
Does that mean that you de-emphasize the readability of it?

Print 154 spreads, fold them in half to make a 308-page book, and then bind them together with a piece of string that lacerates the spine type and causes the edges to splay out sassily. Turn the title page into a line of type, and then shove it directly into the gutter. Don’t allow for bleed. If it aligns across the spread, it aligns. Make a couple of thousand using a process that is not unlike the way you make a PU rubber urn. Charge $49.95 for it.

The text part of the book is an interview (I think it’s this same one) that is spread out over three sections. To me, an interview is a snapshot of casual conversation. It’s something I will eavesdrop on, but not return to, unless it is a really good interview. Photographs of the work are there, and you get the complete catalog of works as thumbnails in the back. There are also two essays that are too short, and almost not academic enough, believe it or not.

Did you acknowledge that your design object/book is a special category of object?
Did drawing attention to your object expand your context, or constrict it?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s